Our Point of View
While there’s much to learn from the past, we’re more interested in shaping what’s ahead. We’ve invested in unique capabilities across cultural insight, data strategy and innovation. Alongside our partnerships with best-in-class data and intelligence experts, these form the foundations for our perspectives.
One of our key sources of strategic strength is Backslash, TBWA’s cultural intelligence unit powered by over 300 Culture Spotters across 45 countries. A dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities.
Even as we deliver in today’s places and spaces, we are always looking ahead. NEXT is our global innovation practice designed to disrupt the future of brand experiences, today.
January 11, 2024
Should advertising of high-carbon products be banned?
Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?
August 3, 2023
Food fight is only a taste of what is to come
If food waste were a country, it would be the third-largest greenhouse gas emitter, according to the National Benchmarking Study Summary Report. Nature Climate Change’s recent Future Warming from Global Food Consumption study has also warned…