Despite its popularity and long history, Schweppes sales were in decline. The brand had been ‘off air’ for a while, and new players in the flavoured drinks category were gaining traction fast. We needed to reconnect an audience with Schweppes, positioning the brand as a premium, trusted choice.
Every brand in the category was acting like the new, premium kid-on-the-block.
Embrace the known, look to the iconic.
There’s so much equity in the notion of ‘Schweppervesence’. Aussies have seen stories of the Schweppes bubbles for years. So, we used them to create a journey through a contemporary city. A simple visual idea, painstakingly crafted, to fit with the premium quality of Schweppes.